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Dasheeda Dawson ’00

Dasheeda Dawson

Dasheeda Dawson is The WeedHead™, a global cannabis advocate, executive strategist and author. The WeedHead™ brand, originally planned as an effort to document Dasheeda’s experience as a Black business woman in the cannabis industry, has grown to encompass education, empowerment and e-commerce for professionals curious about and working in this field.

Dasheeda wrote “How to Succeed in the Cannabis Industry” as a workbook for entrepreneurs, contractors and professionals looking to transition their skills into the legal cannabis industry. Her additional affiliations include chief strategy officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE). Dasheeda has been featured in multiple outlets including a historic Times Square billboard campaign, Entrepreneur.com, the Huffington Post, Black Enterprise, and the Essence Festival.

She has over 15 years of business development, strategic management and brand marketing experience and has lead teams for the United Way, Target Corporation, and Victoria’s Secret. Dasheeda received her master’s in business administration from Rutgers Business School with a dual focus in strategic management and marketing.


Roundtable Discussions

Saturday, October 5

Moderated informal discussions on topics regarding family, career, and identity.

  • Caring for an Aging Parent
    Heather M. Butts ’94, Assistant Professor and Co-Director of the Honors College, LIU Post, Cofounder HEALTH for Youths and Lecturer at Columbia University Mailman School of Public Health and St. John’s School of Law
    Frist Campus Center, Multipurpose Room A (Lower Level)
  • Engineering: The Chameleon Degree
    with Jameelah Muhammad Ingram ’04, Lead Structural Engineer, WSP USA
    Frist Campus Center, Multipurpose Room C (Lower Level)
  • Identity and Intersectionality
    with Dasheeda Dawson ’00, CEO & Author, The WeedHead™ & Company
    Julis Romo Rabinowitz Building, Room 399
  • K-12 Education: Challenges and Opportunities
    Janella T. Hinds ’93, Vice President for Academic High Schools, United Federation of Teachers and Kevin C. Hudson ’97, Assistant Director for College Opportunity, Princeton University
    Frist Campus Center, Multipurpose Room B  (Lower Level)