Craig Robinson uses his considerable leadership, strategic and organizational development experience along with his national notoriety to design, develop and implement compelling visions for the future in the burgeoning sports industry. He is respected for bringing opposing constituents together and helping them extend their thinking while maintaining sound financial accountability. He is recognized for being both inspirational and no nonsense in his management approach and is an overall man of integrity.
Craig is currently vice president of Player Development and G League Operations for the NBA’s New York Knicks. Craig is responsible for the on and off court development of the New York Knicks’ roster. This includes skill development, civic interaction and corporate engagement. He also designs and develops strategies and programs in financial literacy, career planning and critical thinking for their long term well-being. In addition, Craig manages the operations for the G League’s Westchester Knicks. Among his responsibilities are roster management, staffing and negotiations. Prior to joining the Knicks organization, Craig held a similar position with the Milwaukee Bucks.
Additionally, Craig also served as a college basketball analyst for ESPN where he was both a color commentator and in-studio expert for a worldwide audience. His experience as a college basketball coach, corporate executive and author have given him a voice and perspective that are both unique and insightful. Craig holds an MBA from the University of Chicago Booth School and a AB from Princeton University. He is currently an advisory board member for the Aspen Institute Sports & Society Project Play Initiative. He has also served on Columbia College and the Ariel Foundation boards. Craig is also a New York Times bestselling-author of “A Game of Character.”