Adriel is the Pricing Product Lead at Lyft, where he manages the team responsible for designing, building and operating the products and algorithms that power Lyft’s prices. Before Lyft, he led the new user acquisition product team at Facebook for 4 years and successfully used SEO, SEM and targeted product improvements to acquire over half of Facebook’s then 1.5B users. He’s had stints at Intuit, the makers of TurboTax and QuickBooks, McKinsey & Company and a few startups. He graduated in 2004 with a degree in Electrical Engineering and is originally from Trinidad and Tobago. Outside his professional life, Adriel loves repairing, modifying and racing cars.